Background

Client #1 is a full-service private club located in suburban Charlotte, N.C. The Club’s amenities include an 18-hole championship golf course, 16 tennis courts, a fitness center, swimming pool and clubhouse facilities with multiple dining venues.

After years of declining membership and revenue trends, and struggles to generate sufficient cash flow for reinvestment to maintain its position as a relevant, family-friendly club, the Club entered into a management agreement with Invited Club Management in October 2014.

Tactics

• Built a strong operating team; tasked team with elevating the membership experience and overhauling the Club’s Food & Beverage operation
• Implemented Invited Club Management Avendra bulk purchasing program, driving increased savings across all club departments
• Grew club membership through innovative programming, including the “Golden ​Ticket” member referral incentive and the “Spend to Save” new member ​enrollment promotion
• Implemented Invited Club Management XLife reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges ​at over 300+ clubs nationwide
• Leveraged Invited Club Management’s regional support teams, including sales ​and marketing, member retention, agronomy and food & beverage to improve ​member satisfaction
• Executed a comprehensive capital improvement plan that included a renovation of the club’s casual and formal dining facilities