Net Full Golf Member Growth
Client #2 is a full-service private club located approximately 45 miles outside of Chicago. The Club’s amenities include an 18-hole championship golf course, five tennis courts, a Junior Olympic swimming pool and clubhouse facilities with both casual and fine dining venues.
After years of declining membership and revenue trends, and struggles to generate sufficient cash flow for reinvestment to maintain its position as a relevant, family-friendly club, the Club entered into a management agreement with Invited Club Management in March 2019.
- Built a strong operating team that included a new General Manager and Membership Sales Director, tasked with elevating the club experience and growing the Club’s membership
- Leveraged strong regional support, including agronomy, sales & marketing, food & beverage and operational support to improve product quality
- Launched the Club’s first comprehensive lead-generation marketing campaign to drive awareness in the local market
- Introduced innovative membership programming initiatives, including the “Golden Ticket” member referral campaign
- Implemented Invited Club Management XLife reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges at over 300+ clubs nationwide