Client #3 is a premium lake and golf community located in middle Georgia. The community consists primarily of second homes owned by affluent Atlanta residents. Current real estate inventory includes homes ranging from the $400’s - $1.75mm. The Club offers one of the premier golf experiences in the south, including a Coore-Crenshaw-designed golf course ranked among the Top-100 Modern Golf Courses in the U.S. by Golfweek.

A key component of our engagement was the development of a marketing plan to drive interest and enrollment in the Club’s non-resident golf membership category. After six months of successful collaboration on golf membership marketing, our team was retained to provide real estate marketing support to the development’s Broker-in-Charge.

• Targeted Facebook/Instagram digital ads aimed at affluent golfers in key feeder markets
• “Remarketing” ads on Facebook/Instagram to past website visitors
• GoogleAds targeting keyword searches indicating membership interest
• Placement in select regional print publications
• Rebrand of membership sales collateral - Campaign creative highlighted the various national accolades the Club has received in recent years, the uniqueness of the, Coore/Crenshaw design, and the Club’s position as a premium, “second club” that appeals to the avid, sophisticated golfer.