Background

Client #4 is a full-service private club located just outside New Orleans, LA. The Club’s amenities include an 18-hole championship golf course, nine tennis courts, swimming pool with poolside food and beverage service, fitness center, multiple dining venues and expansive banquet spaces.

For years, the Club struggled to generate sufficient cash flows and to recruit and retain members in a market with limited affluence. In June 2019, Client #4 entered into a management agreement with Invited Club Management.

Tactics

• Leveraged strong regional support, including agronomy, sales & marketing, food & beverage and operational support to improve product quality
• Launched the Club’s first comprehensive lead-generation marketing campaign to drive awareness in the local market
• Introduced a new suite of dynamic, family-friendly social events designed to expand the Club’s appeal to all members of the family
• Implemented Invited Club Management XLife reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges at over 300+ clubs nationwide
• Implemented Invited Club Management’s purchasing program throughout the entire facility including: food, fertilizers, chemicals, equipment, and supplies, driving significant cost savings
• Supported the renovation of the course's greens and collars and the replacement of the pump house