Background

Client #6 is a private club located off the Gulf of Mexico in Florida. Amenities include an 18-hole golf course, private beach and pool club and waterfront restaurant. The Club entered into a management agreement with Invited Club Management in 2016.

Prior to Invited Club Management's agreement, the Club generated $4.9MM of gross revenue. Gross revenue generated in the year ending March 31, 2017 (ICM’s first full year of management) was $5.5mm, an increase of $682k or 14.1% over 2015. Client #6 generated $6.0mm of gross revenue in the year ending March 31, 2019, representing a 5.4% compound annual growth rate since Invited commenced management

This Club was also planning to embark on a golf course renovation in the coming years and was looking for assistance with a long-term capital improvement plan that focuses on enhancements that provide a prompt and positive return on investment.

Tactics

• Built out a long-term capital improvement plan that encompassed renovations of the golf course, upgrading the website, new system integration and a PR campaign

• Leveraged strong regional support, including agronomy, sales & marketing, food & beverage and operational support to improve product quality

• Increase lead generation to a niche market of high-end, clubable prospects growing their membership and ultimately implementing a waitlist.

• Showcase Club within the Invited network as a destination location and create reciprocal rates that generated over $40k in inbound member play

• Implemented Invited Club Management PlayAway reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges at over 400+ clubs nationwide

• Implemented Invited Club Management Avendra bulk purchasing program, driving increased savings across all club departments, roughly $100k in savings

• Centralized accounting group took over accounting functions which eliminated the need to hire a new controller and generated $70K in payroll savings